Most workers do what it takes. Excellent workers do what it takes, and then some. Sometimes we do the minimum. What if we did the minimum and then some? He challenged us to think about our town (which presently suffers from a collective self-esteem problem) and what would happen if everyone decided to do what was required and then some. It's a cool vision.
I'm going to try to keep this rolling around in my head for a few days. It would do me good (and maybe some others) if I would do what was right and then some.